If one were to run a poll on the most popular Swiss watch brands in India, four brands will certainly rank right on top. They are Rolex, Omega, Tissot and Rado. On anecdotal evidence of the ranking of popularity, one might consider Omega, Rolex, Tissot and Rado in that order.

However if one has to define the brand salience by sheer sales volume; clearly Tissot is the largest selling Swiss watch brand in India. No doubt, Tissot's pricing starting at Rs 10,000 or so for a basic model being just above Titan's top end models helps.

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